What we offered at the 2015 Secret Knowledge Conference
Secret Knowledge Exchange Sessions - This is the heart of The Secret Knowledge Conference, a chance for you to connect with creative people and swap insight, share resources, and support each other. Secret Knowledge Exchange is a series of focused mini unconference-style workshops woven into the fabric of the day. That means if you want to know about something and it didn't make it into the main conference schedule, you can learn what you need by bringing it up at an exchange session. Secret Knowledge staff & volunteers will be on hand to help broker knowledge sharing at these sessions, so you can focus on getting what you need & sharing what you know. Everyone has secret knowledge worth sharing. Simple insights help in such surprising ways. Presented by you & everyone else. Facilitated by Annie Rose Shapero.
Demystifying Music Licensing - A central maven of Portland's entertainment industry, Peter Vaughan Shaver, Esq. of Sound Advice LLC is privy to a hidden world where catchy tunes and copyright conspire across media to generate royalties and licensing revenue for musicians & composers. We've asked him to distill what he knows into some basic advice emerging & established musicians can follow to protect their rights and diversify their sources of income.
But First I Need a Great Video - It's a fact: video matters. Whether you're making a pitch video to crowdfund your next project, producing a music video to help sell your next single, or looking to launch your own video series - you need video production resources to make it happen. Portland Community Media gives you the skinny on the best free/low-cost DIY video production resources you can access locally. From simple camera phone videos, to HD video field recordings, to community television studios you can access and use, Mark Ruskamp from PCMtv illuminates tools and techniques you need to get great results.
Swimming with Shopkeeps - Sure it would be great to reach customers by selling what you make in stores. If only that were possible. This workshop offers everything you need to know to work with retailers to sell your creations in boutiques and independent retail shops. Gina Morris, the co-owner of Radish Underground and Director of PNCA's BridgeLab, has the inside scoop.
Good Thing It's Insured - Artist and insurance agent Justine Avera (Morphis Studios, American Benefits Insurance) walks you through the world of insurance and risk reduction as it impacts working creative people. Simple sage advice from someone who's seen it all.
Wisdom of the Craft Sellers - Selling crafts is a craft in itself. Cracked Pots recycled art fair organizer Chelsea Peil leads a discussion with Patti & Allan Honc of Flatlander Creations focused on what it takes to sell your creations in person at craft fairs.
Secret Knowledge of Lunch
Chow down. Lunch is provided.
Native Bowl is a tasty local food cart which accomodates a wide range of diets.
Enjoy a lunchtime music performance from Portland indie folk/rock producer Mike Coykendall (solo artist, M. Ward, She & Him, Old Joe Clarks, Blitzen Trapper).
Taxes & Taxability - Jenna Goldin of MATH LLC, a boutique accounting firm which serves creative individuals and small businesses in Portland, weighs in on self employment, offers handy recordkeeping tips, talks business taxes, and takes us on a trip to the grey zone where a creative hobby becomes a business.
The Magic Words: I have a policy. - Attorney and negotiation coach Katie Lane of Work Made For Hire illustrates how simple policies can make your creative working preferences into negotiation-proof pillars, saving you time, making you money, and keeping your customers in line.
Charting Your Financial Future - How to plan for the future and manage your money, even if your monthly income varies. Perfect for anyone who has ever struggled to find a clear path to walk as a creative working person. Michael Menzies is a holistic financial advisor who helps people plan their dreams at Pembroke Asset Advisors LLC. He has a gift for making the work that's ahead of you seem very straightforward and doable.
Secret Knowledge of Crowdfunding - Panel discussion on what works and what doesn't when raising money from friends & fans to fund your work. Panel will include independent publishing trailblazer Chloe Eudaly (Reading Frenzy, Show & Tell Press, co-founder of Independent Publishing Resource Center) who raised over $50,000 on Kickstarter to relaunch and expand Reading Frenzy in 2013, folksinger / cellist Anna Fritz (Solo Artist, Portland Cello Project, My Morning Jacket, Decemberists, Dirty Projectors, Blue Cranes) who raised $15,500 on Kickstarter to fund her independent 2013 release, The Gospel of Tree Bark. Moderated by Noah Kleiman.
Reach The Press Right - Panel discussion with local arts, music, and culture journalists on what makes an effective press release. Panelists include David Greenwald, music critic for The Oregonian; Hilary Saunders, freelance journalist & assistant music editor for Paste magazine; and Barry Johnson, editor of Oregon Arts Watch. Moderated by Noah Kleiman
Plotting Your Promo - Whether you're building an audience for your music, cultivating customers for your services, or getting your creations out in front of the folks that buy them marketing is what matters. Create a basic marketing plan that fits what you do, targets the right people, and grows your creative business. Presented by Laurie White.
Pricing & Selling Fine Arts - How you price your work really matters to your success, no matter what kind of work you do. Appropriate pricing is where most emerging visual artists fall flat. Arts business development advisor Bonnie Kahn and fine arts painter Sam Roloff dive deep in this discussion of how to price original works of art, how to engage art collectors early in your creative process, and innovative strategies for bringing art reproductions to the marketplace. Bonnie Kahn has worked with artists for over two decades as a former gallery owner, author, collector, teacher, and museum curator. Sam Roloff has been free and drawing since he was 10.
End the day your way.
Join us for drinks as it gets dark, or shake off all that money-talk at the Secret Knowledge end of conference Collaborative Art Jam - brought to you by SCRAP.